Rudsak founder Evik Asatoorian. Photo courtesy of Rudsak.
Hands up if your Rudsak coat is what got you through this Canadian winter–and still is? (Us, too). We caught up with Evik Asatoorian, the Montreal-based founder and designer of Canada’s beloved fashion label, before tonight’s Fall 2015 runway presentation at World MasterCard Fashion Week. Here’s to another season of stylish and oh-so-warm fall and winter-wear to come.
What’s your morning ritual on the day of the show?
“Communicating with the team, making sure everything is flawless…Work hard to play hard.”
What’s your good luck charm?
“Crossing my toes when I walk down the catwalk for my final bow.”
Do you have a “power outfit” that you like to wear?
“My power outfit is my favourite pair of jeans and my go-to Rudsak tee. Simplicity in the midst of chaos!”
READ MORE: Your insider’s guide to Toronto Fashion Week Fall 2015
What’s your go-to snack backstage?
“A scotch and 7.”
What would be your dream front row guest?
“A truly talented artist who appreciates the art of fashion and understands the Rudsak DNA.”
How do you unwind on the day after the show?
“Again, scotch and 7, and good company.”
READ MORE:
Toronto Fashion Week Fall 2015: 5 minutes with Malorie Urbanovitch
Why we’re obsessed with Canadian designer Mikhael Kale
Toronto Fashion Week Fall 2015: What the ELLE Canada editors would never miss
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